Tag Archives: Online Marketing Research in Less Developed Countries

Online Marketing Research Methodology is Finally replacing traditional data collection methodologies in countries still having low internet penetration. Even for marketing and social research studies requiring nationally representative sample, MR companies are using hybrid data collection approach to take benefit of covering as much sample as practical using online research panels and remaining sample using offline methodologies. Due to the high competition in the MR world, cost and speed are sometimes outweighing the representativeness of the data. Nevertheless, not all research studies require achieving true representation and many times online data collection produces greater robustness of data collection than the other data collection methodologies.

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