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Our Top 7 Benefits of Using Online Surveys For Businesses

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Do you want to know more about your audience or target market? Maybe you need to gather information for a study you need to finish. The Internet has given many ways to make our lives easier and has allowed us to perform certain tasks efficiently, both in terms of time and costs. Market research, for one, is now easier thanks to online surveys. Even those who need to accomplish surveys for scientific and academic research can find online surveys advantageous and efficient.

Now, if you aren’t convinced about using online surveys for your research, take a look at these benefits:

1. They are faster.

The average time spent on completing an online survey is about two-thirds shorter than completing a traditional, offline survey. Furthermore, the gathering, categorizing, and sorting of data happens automatically in an online survey. On the contrary, an offline survey will require the researcher to tally and categorize every response manually. Respondents are also more inclined to answer online surveys sent their way and send them in faster than they would a hand-written survey.

2. They are cheaper.

Creating online questionnaires help researchers save money on printing and postage costs. Typically, online surveys can be done for free, and the researchers won’t have to pay extra for data collection and databasing purposes. However, for longer and complex online surveys respondents get incentives in terms of cash, PayPal or online gift rewards such as GCodes, Amazon gift cards, still online survey methodology remain much cheaper than the other research data collection methodologies.

3. They are more accurate.

There is little to no error in the input and organization of responses of data because respondents send their answers directly into the system. Furthermore, data collection control checks applied using online questionnaire development programs ensures a more robust data collection. On the contrary, response collection and sorting relies primarily on the attentiveness of the staff, and it’s up to them to input details and answers correctly. This is all good until repetition and monotony take their toll on the personnel tasked to input data.

4. They analyze results quickly.

Because the results are gathered and grouped automatically, they can be analyzed by the researcher at any time. They can choose to evaluate results in real-time as respondents are submitting them or wait for a certain percentage before forming assumptions and analysis. They can already draft charts and reports based on the available data.

5. They are easy to use for respondents.

One of the things that discourage people from answering traditional surveys is that they can be quite complicated. On the other hand, online surveys can be developed following certain templates that are designed to make answering a survey easy and convenient for respondents. They can quickly skip questions that are not relevant to them. Some survey forms can even be pre-filled to assist respondents better.

6. They are easy to use for researchers.

Online surveys are easy to create, saving researchers time that they would have otherwise spent on learning how to create surveys and making them. Researchers can use templates or easily match the survey design and style with their company or school color and font themes.

7. They encourage honesty.

Respondents who answer online surveys tend to be more honest when answering their questionnaires as these surveys promise better confidentiality than traditional, written or over-the-phone surveys. Online surveys also tend to elicit longer and more substantial answers from the respondents.

There are many ways to start working from home. One is through participating in paid online surveys. Click on Feedback Earning now and be part of our online research community. Answer surveys and redeem your rewards today!

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