Marketing Research

Marketing surveys are essential for businesses to gather customer information and market trends. However, data collected from these paid surveys is only valuable if used effectively. Keep these three pointers in mind when examining marketing survey data. Analyze Meaningfully Simply collecting data without a clear understanding of how it will …

Entrepreneurs establish their websites while merchants post their products on e-commerce platforms to earn money online. Even remote jobs experienced an upswing over the years as telecommute job openings increased by 26 percent in 2014. More recent, during Covid-19 pandemic remote working trend broke all records. This trend isn’t going …

Online Marketing Research Methodology is Finally replacing traditional data collection methodologies in countries still having low internet penetration. Even for marketing and social research studies requiring nationally representative sample, MR companies are using hybrid data collection approach to take benefit of covering as much sample as practical using online research panels and remaining sample using offline methodologies. Due to the high competition in the MR world, cost and speed are sometimes outweighing the representativeness of the data. Nevertheless, not all research studies require achieving true representation and many times online data collection produces greater robustness of data collection than the other data collection methodologies.